Is the “damp” lifestyle trend on Tik Tok a fresh new thing in the world of drinking or is it just a rebrand of controlled drinking; a reliable, reputable method of moderation with far reaching benefits?
Whatever it is, if you look beyond the delivery system you’ll see that TikToker @hana.elson has 2 million likes and 37,300 followers who are being influenced by her “it’s cool to be moderate” message. They’re a new, mostly youthful audience who are ready to hear “that drinking culture and your relationship with alcohol does not have to be black or white, all or nothing.” Hana says it’s an “action plan” to “drink with the mindset of the next day” which I think slots nicely into the current wellness movement.
Someone was bound to coin a new phrase. I’d thought of “moistly moderate” (cue the laughter) but that was never going to catch on was it!
It’s really about deciding to drink alcohol less often and less excessively.
It’s an option I use with clients who want to get more curious and explore the who, what, when, how and why behind their drinking to help inform and drive their decisions and behaviours.
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Leanne French Relationship Expert & Counsellor 