
Gossip exposes someone who isn’t present to defend themselves, to the collective wrath of others. It denies them a right to be fairly heard. It’s a cunning, passive aggressive form of ally recruitment, warlike in nature, used to advance one’s own opinions and agenda. Spreading rumours can be harmful to the reputation, credibility and social standing of others. Gossip encourages recruiters to dislike, be wary, mistrust, avoid, exclude and see the target as unappealing. It’s a form of social bullying.
Incite hatred long enough in any community, and it will eventually fall into the ears of those from the dark side of humanity, those who take pleasure in taking matters into their own hands, provoking and harassing. Once indifference has been fostered, destroying others becomes sport-like. Be wary because encouraging others to act on your behalf is dangerous and in some cases illegal, for both of you.
Fight or flight becomes the norm for the target in a misinformation campaign. Sometimes targets can’t cope and may hurt or harm themselves or they may take serious revenge as an escape from the constant pressure. Both can have devastating consequences. (Please see additional links below if you need help for either.)
If you are in the presence of someone spreading gossip about another person, here a few things you could say to disarm them:
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